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Smart Brevity Quick Guide: Tighten Your Writing and Edit Ruthlessly

11:30 a.m.-12:30 p.m. CDT

Tuesday, April 12, 2022

This is a virtual event.

Learn how to tighten your writing, edit ruthlessly and capture your reader’s wandering attention in this intro to the Smart Brevity® writing style.

Presented by Connie Mayse, IABC Chicago member

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About the speaker


Connie Mayse is director, Corporate Communications at Health Care Service Corporation ― the largest customer-owned health insurance company in the United States ― specializing in strategic internal communication planning and execution.

In 20+ years of global and local experience in communications and human resources, Connie has developed her writing, editing, executive coaching, presentation, video production — and coping — skills. She has served IABC at the chapter, regional and international levels since first joining in 2001 and has twice served as president of the Chicago chapter.

She holds a bachelor’s degree in communication and a master’s in international business administration from Baldwin Wallace University. Connie has led IABC-sponsored sessions on strategic communication planning and using the theory of Appreciative Inquiry (the “other” AI) as an employee communication tool.

Connie considers herself a “hobbyist pastry chef,” keeping her husband, Mike, and their family and friends full of cakes, cookies, pastries and bread. Her sourdough starter is named “Itty-bitty.”

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