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Communicate Stronger 2024:



Conference Agenda

8 a.m.         Registration, coffee and networking

9 a.m.         Opening remarks

9:15 a.m.    Keynote presentation with Arik Hanson

10 a.m.       Break

10:20 a.m.  Breakout sessions

11:20 a.m.  Break/transition

11:30 a.m.  GenAI use case conversation

12:30 p.m.  Lunch

1:30 p.m.    Keynote presentation with Lynn Bargmann

2:15 p.m.    Networking break

2:45 p.m.    Personal branding panel discussion

3:30 p.m.    The day's key takeaways

4 p.m.         Communicator of the Year award presentation

4:15 p.m.    Closing comments

4:30 p.m.    Adjourn

4:45 p.m.    Networking social

10 Social Media Trends in 2024

Keynote presentation with Arik Hanson

There’s always lots of talk about social media trends—even a couple months after the start of the New Year! However, much of that noise focuses on trends that either don’t apply to most businesses (hello Metaverse!) or those that are so obvious that we’ve been talking about them for years (short-form video).


In this keynote presentation, he'll share 10 pragmatic social media trends he believes will impact most companies. It’s a presentation chock full of stats, industry reports, examples and real-life advice designed to help you in your day-to-day social media marketing work.

Stealthy Strategic Comms: Transformative Tactics for Change 

Keynote presentation with Lynn Bargmann


Communication professionals have been infusing their work with change management tactics since before it was cool. Whether it’s called out as a special effort or simply embedded in a strategic communications plan, change management is at the heart of what we do.

In our second keynote session, Lynn Bargmann will highlight the symbiotic relationship between strategic communications planning and change management – and how to merge these efforts without raising flags or distracting leaders.

Drawing from experience in large, complex organizations including Keurig Dr Pepper, Inc., J.C. Penney, Inc., and ND Health and Human Services, Lynn will share tactical tools and tips to navigate change successfully. Whether you’re new to change management or deep in your study of the organizational science, Lynn will offer processes and practical advice to bolster your skillset and empower you to navigate change with confidence.

Find the Good Life in North Dakota: Unveiling Commerce's Marketing Strategy for Workforce & Talent Recruitment

Learn more about the campaigns, partnerships, media efforts and early results to attract and retain talent in North Dakota.

Presenters: Heather LeMoine, marketing and research manager at the ND Department of Commerce, and Kim Schmidt, communications manager at the ND Department of Commerce.


From Ideas to Action: Exploring Generative AI in Practice

We’ve all heard about the power and possibilities of tools like ChatGPT. But when it comes to everyday work, how do we use it to enhance productivity and improve work products?


In this collaborative discussion about generative AI, Alex Mabin and Derek Milner from Agency MABU and Hannah Hauff from HexaHive will share how they’re leveraging the technology to ignite creativity, refine strategies and achieve tangible outcomes.


Hear first-hand accounts of generative AI in action as our speakers share specific use cases and field questions from participants. Join the conversation to exchange insights, explore new possibilities and collaboratively chart the course for leveraging generative AI in diverse contexts.

Unlock Strategies to Bolster Your Personal Brand via LinkedIn

Presented by Arik Hanson


Let’s face it: In 2024, LinkedIn is absolutely key to your career. In terms of professional development, job prospects and career growth. Yet, many folks continue to leave opportunities on the table when it comes to how they use the tool--and how often they use the tool. In this breakout session, Arik Hanson will share his best thoughts and strategies to help you build and maintain an effective LinkedIn presence—one that will help you grow throughout your career.

Panel Discussion: Personal Branding and Why It matters


  • Ross Frohlich, Heritage Exteriors

  • Jade Scherr, HexaHive

  • Keynote Speaker Arik Hanson

Moderator: Mariah Anhalt, Stantec

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