Meghan Casey

Meghan Casey owns Do Better Content Consulting, a content strategy consultancy that helps organizations do good with better content, and author of the seminal book The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right. She was also one of the first content strategists at Brain Traffic, the world’s leading agency devoted exclusively to content.

 

Meghan has worked with a wide variety of clients—startups, nonprofits, colleges and universities, Fortune 50 companies, and everything in between—to solve the messy content problems most organizations encounter every day.

Stop and Think: Content Strategy for Smart Decision-Making

Content strategy is about providing the right content, to the right people, at the right times, and for the right reasons. Whether we call ourselves content strategists or not, a core strategy can help us make better choices. The end result is more time and money spent on the right things that get the right results, and less time and money wasted on proliferating a content wasteland. In this session, we'll walk through the components of a core content strategy statement and put a hypothetical one into practice to make content decisions. 

7 Tools and Templates for Getting Content Right

From audit to analysis, from strategy to implementation, we will cover 7 tools and deliverables included in or adapted from Meghan's book The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right. These tools will help you with important activities like telling your boss or client what’s wrong with their content, aligning stakeholders on a common vision, understanding what your audiences need from your content, designing on-strategy content experiences, measuring content effectiveness, and optimizing your content processes. You'll learn to control your content—and not have it control you.